About

Amira currently serves as the CEO of The Folklore Group, a commerce company empowering diverse consumer product businesses in global markets like Africa, South America, and Asia.

The Folklore Group’s anchor product, The Folklore Connect, is a wholesale platform that provides software for diverse brands in global markets to manage and scale their wholesale business and retailers with a marketplace to discover and shop these brands. Our purpose is to help retailers and the next generation of brands work together to provide global customers with products they love.

As a writer and fashion editor, Amira has worked with several notable publications including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social justice.

Amira is also a passionate Black history scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies. She later earned a Master of Philosophy in African Studies from the University of Cape Town.