Amira Rasool is a freelance writer, entrepreneur, and creative consultant currently based between Cape Town, South Africa and Brooklyn, New York. She has worked with several notable publications including: TIME, Vogue, Teen Vogue, i-D Magazine, PAPER Magazine, Glamour, V Magazine, Women's Wear Daily (WWD), The FADER, and Document Journal.

Her choice of content focuses primarily on fashion, travel, music, visual arts and social justice. As a frequent traveler, Amira maintains a personal blog and Youtube page where she documents her travels under the hashtag #AmiraStayTrippin.

In 2016, she graduated with honors, receiving a B.A. in African American & African Studies from Rutgers University. In 2019, she submitted a Master’s thesis on Twitter’s impact on Pan-Africanism in partial fulfillment of the requirements for the award of Master of Philosophy in African Studies from University of Cape Town.

Amira is the Founder of online concept store and digital showroom, The Folklore. The store specializes in distributing high-end designer brands from Africa and the African diaspora. The Folklore has been featured by Forbes, Vogue (US), Vogue Italia, Vogue Taiwan, The Cut, i-D , Refinery29, Travel Noire, L'Officiel (US), and several other publications.